LG OLED77B36LA.AEK TV 195.6 cm (77") 4K Ultra HD Smart TV Wi-Fi

Intelligent processor for optimised pictures and sound
LG OLED B3 features the new α7 AI Processor Gen6, the brain of the TV. This intelligent processor intuitively ensures optimised picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.

LG SELF-LIT OLED technology
LG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume, and the sharpest pixel-perfect details, creating an astonishing viewing experience. LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons, nail-biting championship games and intense gaming sessions.

Smart Platform
LG OLED B3 features webOS, LG's smart platform which hosts a huge variety of the best streaming services – including Freeview Play, NOW, Netflix, Prime Video, Disney+ and more - while making browsing and searching for what to watch completely hassle-free, even through voice control. New Quick Cards make it easy to find what you want based on interest – be it Gaming, Sports, Music or even Home Office. The smart platform is controlled with the LG Magic Remote, plus you can also use the LG B3 to control your smart home with built-in Alexa.

Intense Cinema experience
LG OLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures, crystal-clear sound and perfect black levels plus Filmmaker Mode, deliver movies as the director intended. Dolby Vision and Dolby Atmos provide awe-inspiring drama to every genre - with incredible colour and contrast plus 3D surround sound - delivering the ultimate in full audio-visual immersion.

Responsive Gaming experience
LG OLED B3 is designed for next generation consoles, boosting your competitive edge with an incredible 0.1ms response time and low input lag. The B3 is loaded with all the pro-tools you need to dominate, such as 4K@120Hz, VRR, ALLM and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, Game Optimiser and HGiG which are all integrated and ready out-of-the-box. Plus there’s easy access to Twitch on LG’s webOS smart platform.

Exceptional sport experience
LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (OLED Motion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.

Cutting-edge design
Exceptional technology and incredible viewing experiences expertly housed in an extremely thin design. The LG B3 TV merges seamlessly and elegantly into any space in your home.

LG Soundbar synergy
Pair with a compatible LG Soundbar to enjoy a seamless, connected experience with enhanced sound. WOW Orchestra utilises TV and Soundbar speakers simultaneously for an optimised experience. WOW Interface takes the hassle out of tuning your audio, using Soundbar mode controls and super-accessible TV remote and on-screen menus.
*WOW Orchestra feature enabled via TV sw update Mid 2023
Compatible LG soundbars (2022 models will receive features via sw update early 2023);
WOW Orchestra: S95QR,S80QR,S80QY,S75Q,USC9S,USE6S / WOW Interface: S95QR,S80QR,S80QY,S75Q,S65Q,S60Q,S40Q,USC9S,USE6S

Sustainability
LG OLED TVs are significantly more eco-friendly than the LED equivalents. OLED uses less plastic and fewer hazardous materials. OLED is officially a Low Hazardous product and rated Excellent in recycling efficiency.