Sony 98 FWD-98X90L Bravia 4K LED Display

Piercing brightness amazing contrast epic viewing
Our amazing 98″ 4K Full Array LED X90L powered by Cognitive Processor XR delivers realistic depth and intense contrast in an impressively large screen. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see thanks to Acoustic Multi Audio and you can enjoy peace of mind with our 3 years PrimeSupport included as standard.

Intense contrast feel the depth
Lose yourself in pictures full of amazing contrast and real-life depth. With a Full Array LED display. A newly designed local dimming structure powered by Cognitive Processor XR™ brings scenes vividly to life.

Contrast intensified. Depth amplified.
XR Contrast Booster precisely balances light across the screen adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.

Conventional Edge LED Backlight
Struggles with deep blacks and bright highlights.

One row of LEDs has to try and balance light through the whole picture. Dark parts not as dark bright parts not as bright – more blooming likely.

Full Array LED Backlight
Brighter highlights deeper blacks.

Intensity of the LEDs can be adjusted depending on the scene. Light where light is needed dark where darkness is needed.

Extended colour volume now see every shade and hue
Over a billion colours reproduced with the subtle differences seen in the real world. Powered by Cognitive Processor XR™ our Full Array LED with XR Triluminos Pro™ delivers natural shades in every detail.

Synchronised. Sound and picture harmony.
Hear sound straight from the screen perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position.

What you hear matches what you see
With Acoustic Multi-Audio™ it feels as though sound is coming from the right place in the scene precisely matching visuals thanks to sound-positioning tweeters discreetly placed behind the screen edge. Far more immersive than conventional TVs where sound comes from beneath the screen.